“Hey Siri, please generate some leads for my business. Sure…done!”. This might sound like science fiction but we are not too far off. In a few years, AI assistants will be able to take a simple prompt and turn it into hard cash. In the meantime, small businesses need to learn how to use AI tools like ChatGPT for their marketing and at the same time, understand their limitations.

One of your customers agreed to be on camera and do a testimonial video, great! To get the best results, I recommend not prepping them too much. Letting them discover the questions on the day will give you the most genuine answers. But even if you are not prepping what they say, you should prep what they wear.

You are now running a small business and probably getting referrals from family and friends and probably from your first customer. But as you grow, you will soon realise that the referral channel is not big enough to provide a steady flow of new customers, and this is when you need to look at Marketing.